The video player offers an additional level of information beside usual interaction patterns. A click or touch on people and objects in the video retrieves informations or goods that could be bookmarked, shopped and shared.
The teaser area of the site explains the various functions of the video player. A simple example serves as an introductionary lesson to the boutique view: Garments can be put together as a look by click or touch interaction. These products are automatically bookmarked inside the boutique view. For clarity reasons the various functions of the boutique view are explained with abstracted and schematic illustrations.
All areas of the site are built responsive and search engine friendly, a single code base serves all devices and browsers and makes the site easy to maintain. Buttons and icons inside the interface are optimized for touch interaction.
Project details
Client
Cinematique
Agency
Bureau für Gestaltung Mutscheller
Worked on
Conception / Design / Art Direction